Supernova Multimedia – Web Design & Development – St. Louis, MO

User perceptions of the personality traits of 9 common fonts on Windows and Macintosh systems were studied and the 5 most professional, reliable, formal, assertive and friendly fonts were short-listed for further investigation. A survey was then carried out to find the most trustworthy typeface on screen in a financial context. Arial was chosen as the most appropriate typeface to convey trust followed by Lucida Grande and Georgia. Qualitative data gave insight into the different emotions triggered by each type on screen. Read More…